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What is audience targeting? Well, it simply means you’re targeting specific people to bring them to your website. for instance , if you’re targeting customers from the school crowd, you would possibly have your company’s website specialise in college life. Other variations would be selling products for youngsters or catering to a selected client...
Read MoreVartika Anand, is a Digital Marketing Enthusiast and seasoned professional. She has been part of Media planning team, Media Deployment team and New Business Development team and has worked and represented various National and Global level accounts. Managed diverse set of brands and has managed some notable media campaign for GM, Reebok, Samsung, Air...
Read MorePrem Mehra, Digital Planning – North at DDB Mudra Group, has decided to move on. Having worked with brands like PNB Housing, William Grants, Bausch and Lomb, Intex and Amway, he joined DDB Mudra Group in August of 2016. Prior to DDB, Prem Mehra was in HTTPOOL. He started his career as a Digital...
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