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In the era of digital transformation, Connected TV (CTV) has emerged as a powerful medium for brands to engage with consumers in a highly targeted and impactful manner. With the proliferation of internet-enabled devices and the rise of on-demand streaming services, CTV offers advertisers unprecedented opportunities to reach audiences where they are most engaged—right...
Read MoreDid you Know : 🚫 Over ~40% of internet traffic is already cookie-less (thanks to Safari and Firefox).🚫 ~32% of internet users have #adblockers installed.🚫 Major channels like CTV, OTT, AUDIO, and DOOH are already cookie-less.🚫 The reliability and accuracy of remaining #3rdparty cookie impressions are already too questionable to even think of planning,...
Read MoreWith the demise of third-party cookies, it seems that many of us have become fixated on #FirstPartyData (#1PD) as the ultimate solution. But let me challenge this notion: 1PD is not the antidote to the cookie-less future we’re hurtling towards. Instead, it’s a fundamental cornerstone of #marketing that should have always been at the...
Read MoreImagine you open a bakery with the most delicious cookies in town. But if nobody knows your bakery exists, how will you get customers? Traditionally, marketing was about placing ads in newspapers, on billboards, or on TV. Today, with everyone glued to their phones and computers, the game has changed. This is where digital...
Read MoreAshish joined dentsu in 2008 as CEO, India and was appointed as CEO, dentsu Asia Pacific and joined the Global Executive team in September 2019. After a very exciting 13+ years of leading India, Greater South and then APAC, I am very pleased to announce that the company has kindly agreed to my request...
Read MoreWhat makes Diwali priceless is how every family or group manages to go beyond various commonalities YehMeriDiwali film encapsulate those very unique moments that not just make our Diwali special but also of those around us. This year, celebrate the festival of light differently with Mastercard India. Diwali is one festival that majority of...
Read MoreOver the top streaming service Zee5 Global has appointed Yogin Vora as associate director – digital marketing. Yogin joins from HDFC Life, where he worked as senior marketing manager – digital marketing for more than three years. A management graduate from the University of Mumbai, Vora is a digital advertising professional with eight years...
Read MoreHere is all that happens every minute on the Internet! Netflix : 28,000 subscribers watching Netflix in a minute. Netflix is a streaming service that offers a wide variety of award-winning TV shows, movies, anime, documentaries, and more Instagram : 695,000 Stories shared. Instagram allows users to edit and upload photos and short videos through a...
Read MoreBharat who was previously country head for WPP’s Xaxis in India, where he used to look after programmatic capabilities and partnered with more than 150 active advertisers across various industries. He worked 7 years with Xaxis, where his designation was director to client servicing. Before Xaxis he used to work with Exponential and Wipro...
Read MoreGopa Menon, Chief Operating Officer at Dentsu’s digital agency Isobar, has allegedly decided to move on after spending 12 years at the organization. As per the sources he will join Mindshare which is a part of WPP GroupM The designation is not yet reveled. Menon joined Isobar in 2009 and has handled various roles...
Read MoreThe ‘ICUBE 2020’ report by IAMAI and Kantar indicates that the Internet usage in India continues to grow. Internet users are estimated to grow by 8% in 2020. • As of 2020, estimated number of Internet users who have accessed Internet in the last one month is around 622 Mn. The number of active...
Read MoreSenior media veteran Anita Nayyar has joined Baba Ramdev’s Patanjali Ayurved as COO- Media & Communications. Nayyar was previously working with ZEE5 India where she was responsible for the Head of Customer Strategy and Relationships, she used to build agency partner eco system for Zee India. Prior to ZEE5 India, Anita Nayyar was with...
Read MoreMediacom India a part of GroupM has bagged the media mandate for Aqualite, a manufacturer of men’s and women’s shoes footwear. The mandate was bagged after a multi-agency pitch. The agency’s Gurugram office will handle media strategy, planning, buying and implementation for TV, OHH, activation and cinema. Avichal Gupta, director marketing, Aqualite, said, “We...
Read MoreCarat India, a part of dentsu communications india, has appointed Dipika Bhasin as Executive Vice President. In her new role, Dipika will lead the agency’s North & East offices and focus on developing & managing Carat’s senior client relationship in addition to helping the agency drive the growth for its North and East markets....
Read MoreRahul Dravid, retired Indian cricketer and the poster man for chill has lost his cool. Indeed, you read it right. The unfathomable has become reality. In a spot for CRED, ‘Jammy’ as he is popularly called loses his cool while stuck in traffic. From egging somebody for a battle to spilling fluid on a...
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