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YourFeed: Stay up-to-date on the latest advertising and marketing news, trends, and insights.

Exploring the Connected TV Advertising Opportunity for Brands

by on April 27, 2024 0

In the era of digital transformation, Connected TV (CTV) has emerged as a powerful medium for brands to engage with consumers in a highly targeted and impactful manner. With the proliferation of internet-enabled devices and the rise of on-demand streaming services, CTV offers advertisers unprecedented opportunities to reach audiences where they are most engaged—right...

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Are you tired of the constant buzz around cookieless browsing, 3rd party cookies, and privacy sandbox solutions?

by on April 13, 2024 0

Did you Know : 🚫 Over ~40% of internet traffic is already cookie-less (thanks to Safari and Firefox).🚫 ~32% of internet users have #adblockers installed.🚫 Major channels like CTV, OTT, AUDIO, and DOOH are already cookie-less.🚫 The reliability and accuracy of remaining #3rdparty cookie impressions are already too questionable to even think of planning,...

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This Diwali Mastercard urges people to see how every family makes the celebrations truly their own and priceless in its latest #YehMeriDiwali campaign.

by on November 2, 2021 0

What makes Diwali priceless is how every family or group manages to go beyond various commonalities YehMeriDiwali film encapsulate those very unique moments that not just make our Diwali special but also of those around us. This year, celebrate the festival of light differently with Mastercard India. Diwali is one festival that majority of...

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OTT Platform Zee5 Global has Appointed Yogin Vora as Associate Director – Digital Marketing.

by on September 22, 2021 0

Over the top streaming service Zee5 Global has appointed Yogin Vora as associate director – digital marketing. Yogin joins from HDFC Life, where he worked as senior marketing manager – digital marketing for more than three years. A management graduate from the University of Mumbai, Vora is a digital advertising professional with eight years...

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A minute on the internet in 2020

by on August 9, 2021 0

Here is all that happens every minute on the Internet! Netflix : 28,000 subscribers watching Netflix in a minute. Netflix is a streaming service that offers a wide variety of award-winning TV shows, movies, anime, documentaries, and more Instagram : 695,000 Stories shared. Instagram allows users to edit and upload photos and short videos through a...

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Aqualite chooses GroupM’s Mediacom as Media Partner

by on June 17, 2021 0

Mediacom India a part of GroupM has bagged the media mandate for Aqualite, a manufacturer of men’s and women’s shoes footwear. The mandate was bagged after a multi-agency pitch. The agency’s Gurugram office will handle media strategy, planning, buying and implementation for TV, OHH, activation and cinema. Avichal Gupta, director marketing, Aqualite, said, “We...

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