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This Diwali Mastercard urges people to see how every family makes the celebrations truly their own and priceless in its latest #YehMeriDiwali campaign.

by on November 2, 2021 0

What makes Diwali priceless is how every family or group manages to go beyond various commonalities YehMeriDiwali film encapsulate those very unique moments that not just make our Diwali special but also of those around us. This year, celebrate the festival of light differently with Mastercard India. Diwali is one festival that majority of...

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OTT Platform Zee5 Global has Appointed Yogin Vora as Associate Director – Digital Marketing.

by on September 22, 2021 0

Over the top streaming service Zee5 Global has appointed Yogin Vora as associate director – digital marketing. Yogin joins from HDFC Life, where he worked as senior marketing manager – digital marketing for more than three years. A management graduate from the University of Mumbai, Vora is a digital advertising professional with eight years...

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A minute on the internet in 2020

by on August 9, 2021 0

Here is all that happens every minute on the Internet! Netflix : 28,000 subscribers watching Netflix in a minute. Netflix is a streaming service that offers a wide variety of award-winning TV shows, movies, anime, documentaries, and more Instagram : 695,000 Stories shared. Instagram allows users to edit and upload photos and short videos through a...

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Aqualite chooses GroupM’s Mediacom as Media Partner

by on June 17, 2021 0

Mediacom India a part of GroupM has bagged the media mandate for Aqualite, a manufacturer of men’s and women’s shoes footwear. The mandate was bagged after a multi-agency pitch. The agency’s Gurugram office will handle media strategy, planning, buying and implementation for TV, OHH, activation and cinema. Avichal Gupta, director marketing, Aqualite, said, “We...

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Tarun Nigam Quits DDB Mudramax To Start His Own Venture

by on July 5, 2020 0

After a three-year stint as the Executive Vice President of DDB Mudramax, Tarun Nigam has entered the entrepreneurial world. The seasoned marketing professional has co-founded ‘Sendi’ – an on-demand personal assistant service start-up. In addition to this, Tarun Nigam is also venturing out to follow his passion for spiritualism with ‘Solemn Side’.  Moreover, since...

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What is Audience Targeting? Why it is Important?

by on June 6, 2020 0

What is audience targeting? Well, it simply means you’re targeting specific people to bring them to your website. for instance , if you’re targeting customers from the school crowd, you would possibly have your company’s website specialise in college life. Other variations would be selling products for youngsters or catering to a selected client...

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