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OTT Platform Zee5 Global has Appointed Yogin Vora as Associate Director – Digital Marketing.

by on September 22, 2021 0

Over the top streaming service Zee5 Global has appointed Yogin Vora as associate director – digital marketing. Yogin joins from HDFC Life, where he worked as senior marketing manager – digital marketing for more than three years. A management graduate from the University of Mumbai, Vora is a digital advertising professional with eight years...

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A minute on the internet in 2020

by on August 9, 2021 0

Here is all that happens every minute on the Internet! Netflix : 28,000 subscribers watching Netflix in a minute. Netflix is a streaming service that offers a wide variety of award-winning TV shows, movies, anime, documentaries, and more Instagram : 695,000 Stories shared. Instagram allows users to edit and upload photos and short videos through a...

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Aqualite chooses GroupM’s Mediacom as Media Partner

by on June 17, 2021 0

Mediacom India a part of GroupM has bagged the media mandate for Aqualite, a manufacturer of men’s and women’s shoes footwear. The mandate was bagged after a multi-agency pitch. The agency’s Gurugram office will handle media strategy, planning, buying and implementation for TV, OHH, activation and cinema. Avichal Gupta, director marketing, Aqualite, said, “We...

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Tarun Nigam Quits DDB Mudramax To Start His Own Venture

by on July 5, 2020 0

After a three-year stint as the Executive Vice President of DDB Mudramax, Tarun Nigam has entered the entrepreneurial world. The seasoned marketing professional has co-founded ‘Sendi’ – an on-demand personal assistant service start-up. In addition to this, Tarun Nigam is also venturing out to follow his passion for spiritualism with ‘Solemn Side’.  Moreover, since...

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What is Audience Targeting? Why it is Important?

by on June 6, 2020 0

What is audience targeting? Well, it simply means you’re targeting specific people to bring them to your website. for instance , if you’re targeting customers from the school crowd, you would possibly have your company’s website specialise in college life. Other variations would be selling products for youngsters or catering to a selected client...

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