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Mediacom India a part of GroupM has bagged the media mandate for Aqualite, a manufacturer of men’s and women’s shoes footwear. The mandate was bagged after a multi-agency pitch. The agency’s Gurugram office will handle media strategy, planning, buying and implementation for TV, OHH, activation and cinema. Avichal Gupta, director marketing, Aqualite, said, “We...
Read MoreCarat India, a part of dentsu communications india, has appointed Dipika Bhasin as Executive Vice President. In her new role, Dipika will lead the agency’s North & East offices and focus on developing & managing Carat’s senior client relationship in addition to helping the agency drive the growth for its North and East markets....
Read MoreRahul Dravid, retired Indian cricketer and the poster man for chill has lost his cool. Indeed, you read it right. The unfathomable has become reality. In a spot for CRED, ‘Jammy’ as he is popularly called loses his cool while stuck in traffic. From egging somebody for a battle to spilling fluid on a...
Read MoreAfter a three-year stint as the Executive Vice President of DDB Mudramax, Tarun Nigam has entered the entrepreneurial world. The seasoned marketing professional has co-founded ‘Sendi’ – an on-demand personal assistant service start-up. In addition to this, Tarun Nigam is also venturing out to follow his passion for spiritualism with ‘Solemn Side’. Moreover, since...
Read MoreWhat is audience targeting? Well, it simply means you’re targeting specific people to bring them to your website. for instance , if you’re targeting customers from the school crowd, you would possibly have your company’s website specialise in college life. Other variations would be selling products for youngsters or catering to a selected client...
Read MoreVartika Anand, is a Digital Marketing Enthusiast and seasoned professional. She has been part of Media planning team, Media Deployment team and New Business Development team and has worked and represented various National and Global level accounts. Managed diverse set of brands and has managed some notable media campaign for GM, Reebok, Samsung, Air...
Read MorePrem Mehra, Digital Planning – North at DDB Mudra Group, has decided to move on. Having worked with brands like PNB Housing, William Grants, Bausch and Lomb, Intex and Amway, he joined DDB Mudra Group in August of 2016. Prior to DDB, Prem Mehra was in HTTPOOL. He started his career as a Digital...
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