Aqualite chooses GroupM’s Mediacom as Media Partner

Mediacom India a part of GroupM has bagged the media mandate for Aqualite, a manufacturer of men’s and women’s shoes footwear. The mandate was bagged after a multi-agency pitch. The agency’s Gurugram office will handle media strategy, planning, buying and implementation for TV, OHH, activation and cinema.

Avichal Gupta, director marketing, Aqualite, said, “We are happy to team-up with Mediacom as our media partner because the agency brings the standard of experience and execution with them. For Aqualite, we always search for a partner who can understand and resonate with the brand as understand our consumer offerings and that we saw this within the team and therefore the work they suggests.

We are confident that MediaCom are going to be ready to develop a strong strategy for our media planning and buying to feature impetus to all or any our marketing initiatives and help us be the simplest for our consumers. we look forward to working with them.” Navin Khemka, CEO , MediaCom South Asia, said, “We, at MediaCom are very excited and proud to partner with a brand like Aqualite – an organic homegrown start-up which became one among India’s largest footwear companies through the years.

Their dedication to providing their customers with multiple product choices and staying rooted in their objective has driven them to become one among the market leaders. We understand how Aqualite is committed to its consumers. Similarly, we would like to be committed to deriving a really focused consumer-driven 360-degree media approach across all media platforms and help the brand reach their business goals.”